What is the first thing you notice when you visit a website? Web design, video, or the content you are looking for? There are chances that some of you might come up with all the 3, some of them just a single one. Surely, design needs to be exquisite to get the attention of all the visitors. This is where UX or User Experience comes into play and can be really helpful for any company to make a mark.
For startups and SMEs, it is a matter of life and death and for their very existence. Companies have mere seconds to get the attention of a visitor, else game over. You will be amazed to know about the number of websites which come online and sink without a trace. The number runs in millions in a year, astounding! But if you will look at the reasons, you will come to know that design, poor navigation, above all, lack of a great UX make things miserable for any type of business.
Need for a Great Online Portal
If you think that just a solid social media presence is enough for a business to sustain and grow in the marketplace, you are missing the whole picture here. For any ecommerce venture to make a mark, a comprehensive portal, just like the best companies have, is critical. People will indulge with companies on Facebook or Twitter, for example, but will surely want to browse through their website in detail before buying a product from them. And a great user experience will offer visitors a great way to make things work for any company.
I am sure you must have read dozens of articles and blogs on the design aspect of some of the top companies in the world like Amazon, Facebook, Samsung, etc. So, in this blog, I will focus on relatively less discussed companies like HubSpot, Shopify, and Stripe so that you can have an idea.
Following is a brief description concerning the UX design of companies mentioned above which have put emphasis on the UX aspect and come out triumphant in attracting visitors on their websites in hordes.
We all know how important a platform HubSpot is for companies in terms of systematically attracting customers and ultimately getting the leads they desperately look for. But what about their own website? Just a mere glance at it, and you will agree with me that it is a pleasing layout that can surely attract the eyeballs. Visitors who come here for information about how to make their businesses profitable, stick around on their portal for a while as it is extremely user-friendly.
For a website to succeed, you need to make it easy on the eyes, and HubSpot’s website does exactly this. The light color offers a soothing experience while a visitor browses through the different pages where information is available without having to search for it. It is a classic example of how to make a website work for you without over the top designs and color/font that are loud, to say the least.
Shopify is a market leader as an online ecommerce platform, helping businesses to set up online stores and retail point-of-sale systems. Every company looks to be one step ahead of the competition, and Shopify makes this happen by offering unmatched solutions for new entrants in the market. But what about its website on the whole? Read on for more information on this aspect.
Shopify knows that most of the visitors on its website won’t have enough time to read lengthy case studies and how-to questions. That’s why the content available on its website is designed for skimmers so that they can have a real go at the content without having to read for hours. The smart use of white space here and the simple organization of the overall website makes it a clear winner among businesses who want all the information they need in a jiffy.
You need to think out of the box when you need to create a website UX that makes every visitor comfortable. Companies need to take the help of a renowned professional web design agency so that they can have a dash at such a design with full confidence. In the case of Stripe, a service which facilitates online payment and also provides technical and fraud prevention among other services, it is a matter of simplicity. Let me offer a brief description of its design here.
Its clear navigation is what is most important and offers easy access to all the sections for even first-time visitors. The call-to-action buttons are exquisitely designed with content complementing them perfectly. The negative space is also dealt with perfectly here as they succeed in driving attention to the right places. This is a perfect example of how to make great use of UX to create an ambiance that is just right for an online payment system’s website.
In spite of taking utmost care while writing this piece, there can be some blemishes here. If you think that you can add something valuable to this blog to enhance this blog further or point out a mistake, you are more than welcome. You can also ask a question that is bothering you or offer simple feedback here by using the comments section below.